Entries by Sunnie Southern

Good Research on Physicians and Digital Marketing

November 9, 2014 in , /by

76% of organized providers identifying digital media as their top choice over other channels such as print media, in-person representatives, and phone links90% of all physicians believe pharma partnerships have the potential to improve quality of care32% of physicians don’t know their system’s reimbursement model while42% of physicians do not receive any information about pharmaceutical […]

Patient Centered Medical Homes in National Health

September 23, 2014 in , /by

Patient centered medical homes (PCMHs) are prominently featured in both the current House and Senate versions of health reform. Medical homes are not buildings or hospitals, but a different way of practicing medicine. Medical homes offer coordinated, comprehensive primary health care that is accessible, continuous, compassionate, culturally appropriate, and patient-centered. Coordination of care can reduce […]

Patient Engagement is the Blockbuster Drug of the

September 23, 2014 in , /by

Kaiser study of coordinated cardiac care. Compared to those not enrolled in the study, coordinated care “patients have an 88 percent reduced risk of dying of a cardiac-related cause when enrolled within 90 days of a heart attack, compared to those not in the program.” And, “clinical care teams reduced overall mortality by 76 percent […]

Forbs Is there business case for engaging pts

September 23, 2014 in , /by

Perhaps the best evidence of the business case is when industry visionaries/organizations/leaders such as HIMSS (the professional association for healthIT), Aetna and Kaiser Permanente have made significant investments in patient engagement. Many have called 2013 the “Year of Patient Engagement” as it represents it hitting the mainstream healthcare provider community including HIMSS commissioning a book […]

Harvard Health Acceleration Challenge

September 23, 2014 in , /by

Some of the greatest health care innovations have taken decades to reach widespread adoption, adding to the ever-increasing cost of health care. The Forum on Health Care Innovation is looking for solutions that have already been implemented at least once and have demonstrated effectiveness. This “scale-up” competition seeks to shorten the time frame for innovation […]