Entries by Sunnie Southern

Harvard Digital Innovation Blog

Some how I have just run across this resource. In just scanning the topics there is so much here to read and explore. Please let me know if you find it as interesting as I do. Please also share specific posts you find valuable! View Resource: http://blog.hbs.edu/dighbs/

6 Upsides & Downsides of Closed vs. Open Social Co

Before social media came along in earnest as a marketing channel around 2008, the big marketing buzzword was “community marketing.” The need for community marketers was brought on by the new wave of internet companies starting around 2000 that depended upon building solid, entrenched user bases to sustain their business model: think eBay, etsy and […]

5 Ways Content Marketing is the New Community Mark

The main difference between the old Community Marketing model and the new Content Marketing model is one that’s mandated by a new social age: the conversations we’re starting and participating in aren’t happening on our owned media channels. (For more on that, here’s an article on the upsides and downsides of an open vs. closed […]

Apple will reject any wellness apps that store pri

Given recent events surrounding the security of cloud-storage accounts, Apple is keen to reassess any updates to iOS. The company has revealed that any Healthkit apps storing a user’s private wellness data in iCloud will be flat-out rejected from the App Store. That same info, gathered by apps using the Healthkit API, is under even […]