Entries by Sunnie Southern

Website Must-Haves For Optimal Marketing

June 14, 2014 in , /by

The first step in any marketing adventure is understanding your customers.Who are they?Where are they?What are their interests?Where do they go for information and advice?Steve Blank provides excellent information for helping start ups answer these questions through Kauffman Founders School’s Customer Acquisition and Archetypes module. View Resource: http://www.entrepreneurship.org/Blogs/e360-Blog/2014/May/Website-Must-Haves-For-Optimal-Marketing.aspx

Flip the Clinic

June 13, 2014 in , /by

In the clinic, care providers routinely gather data about how their patient’s body is performing—monitoring blood pressure, weight, and inhales and exhales. But these outputs offer a woefully incomplete picture of all the elements that contribute to a person’s health. Sure, the numbers may help reveal a problem like high blood pressure. But beta-blockers, which […]

The rise of mcommerce

June 13, 2014 in , /by

The rise of mCommerce represents the single most important wave of retail innovation since consumer brands first began selling goods and services online 20 years ago. Given the size of the opportunity, entrepreneurs who successfully execute on new mobile business models before the rest of the market stand to reap outsized returns. Especially exciting are […]

6 Easy Places to Find Data For Infographics, Chart

June 13, 2014 in , /by

There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out visual content presents a challenge: you need to […]